Saying goodbye to Cake

Just under 2 years ago, myself along with the help of a few others set up Cake, an event for creatives, designers, free thinkers, do-gooders, entrepreneurs (etc etc you get the point) in Loughborough. And it has been great fun. Unfortunately last month we called it a day 🙁

There are many reasons why we made the decision to call it quits, but essentially Cake was set up to bring a community together and I think we did that.

Photo from Cake 2 of Mark Shayler by Nick Rawle.

I have made some incredible friends and met some truly inspiring and wonderful people over the course of organising the event, of which I will always be more than thankful for.


The guys that help us put on the event

5or6 Design & Branding –
Loc8me –
Peter & That’s Enough –
Nick Rawle Photography –
Humble Design –
Deighton McKenzie –
Landesign –

The wonderful people who spoke

  1. Nick Bygate
  2. Ed Williams
  3. Liam Doolan
  4. Chris Tyrrell
  5. Mark Shayler
  6. Robert Mathers
  7. Metaspeech
  8. Pete Mosley
  9. Andy Cope
  10. Dave Rogers
  11. Matt Reeves
  12. Rowan Williams
  13. Simon Lyons
  14. Paul Ince
  15. Paul Kaerger
  16. Sam Ruddock
  17. Raff Russo
  18. Simon Silva
  19. Jonathan Northcroft
  20. Tim Elliott
  21. Neil Back MBE

Every book we gave away

  1. Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferris
  2. Fearless: The Amazing Underdog Story of Leicester City, the Greatest Miracle in Sports History – by Jonathan Northcroft
  3. The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results – by Gary Keller – Recommended by Tim Elliot
  4. The Chimp Paradox: The Mind Management Programme to Help You Achieve Success, Confidence and Happiness – by Prof Steve Peters – Recommended by Paul Kaerger
  5. Eleven Rings – by Phil Jackson – Recommended by Sam Ruddock
  6. The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Tim Ferris – Recommended by Simon Lyons
  7. #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk – Recomended by Paul Ince
  8. Zero to One: Notes on Start Ups, or How to Build the Future by Peter Thiel – Recommended by Dave Rogers
  9. The Obstacle is the Way: The Ancient Art of Turning Adversity to Advantage by Ryan Holiday – Recommended by Ryan McNamara
  10. The Art of Being Brilliant: Transform Your Life by Doing What Works For You by Andy Cope
  11. Legacy by James Kerr – Recommended by Andy Cope
  12. The Art of Shouting Quietly: A Guide to Self-Promotion for Introverts and Other Quiet Souls by Pete Mosley
  13. Steal Like An Artist by Austin Kleon – Recommended by Pete Mosley
  14. Gravitas: Communicate with Confidence, Influence and Authority by Caroline Goyder – Recommended by Metaspeech
  15. Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru by Simon Middleton – Recommended by Robert Mathers
  16. It’s Not How Good You Are, It’s How Good You Want to Be: The world’s best-selling book by Paul Arden by Paul Arden – Recommended by Mark Shayler
  17. Small Giants: Companies That Choose to be Great Instead of Big by Bo Burlington – Recommended by Chris Tyrrell
  18. Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising by Ryan Holiday – Recommended by Liam Doolan
  19. Bread and Butter: Lessons Learnt Building a Successful Company from Scratch by Tim Roupell – Recommended by Ed Williams
  20. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Reis – Recommended by Nick Bygate

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